When you think of skateboard shoes, you think of Emerica. No other skate shoe company is more true to its roots than Emerica. Most people do not know Emerica was only started because the owner of Etnies shoes, Pierre-Andre, lost the licensing rights to use the name Etnies in 1995 and had a bunch of shoes that he needed to deliver to skate shops, so instead of giving up he renamed the skate shoe company, Emerica. Well over 12 years later they are going strong with riders Andrew Reynolds, Leo Romero, Brian Herman, Ed Templeton, Jerry Hsu, Heath Kirchart, Kevin Spanky Long. And what about the shoes, the AR Slim, KSL Dos, Heritic 3, Transist, The Boss, Reynolds 3, Kirchart SDK, and Francis. Emerica skateboard shoes. Check out all the new styles of Emerica shoes that just arrived. Reynolds 3 Navy/Red, Boss Black Grey, AR Slim - Black/grey, Heritic 3 in Black Grey Red Emerica print, Francis Sherpa lined, Francis red, the Emerica Herman 2 in all 4 colors and more. Emerica Jerry HSU shoes arriving now, in Black/white, Brown, and Grey/Orange